Services
Audience Research
Message and Materials
Planning and Strategy
Research and select priority audiences to better understand and move them to behavior change. Arbutus has helped agencies and coalitions engage African American, Hispanic and Latino, rural and frontier audiences, youth, men who have sex with men, veterans, suicide attempt and suicide survivors, and medical and public health professionals.
Planning and Strategy
Message and Materials
Planning and Strategy
Develop research-based integrated, multichannel communication and marketing campaigns and programs to achieve program goals and behavior change objectives. Sample projects include the OIDP's viral suppression campaign, I am a Work of ART; the DC's opioid overdose prevention, Be Ready; and SAMHSA's National Suicide Prevention Lifeline, now 988 Lifeline.
Message and Materials
Message and Materials
Strategic Planning and Policy Implementation
Create effective messages, content, and products, with a focus on achieving engagement with accessible and creative materials from brochures and flyers, briefing packages and fact sheets, to infographics, video scripts, and web copy.
Strategic Planning and Policy Implementation
Strategic Planning and Policy Implementation
Strategic Planning and Policy Implementation
Facilitate the development of strategic plans and policy positions. Plan and develop communication strategies to support the implementation of a strategy, policy, or practice within an organization, a community, or across a country. We have developed strategic plans and communication strategies for CMS's Healthcare Fraud Prevention Partne
Facilitate the development of strategic plans and policy positions. Plan and develop communication strategies to support the implementation of a strategy, policy, or practice within an organization, a community, or across a country. We have developed strategic plans and communication strategies for CMS's Healthcare Fraud Prevention Partnership, CDC’s National Public Health Strategy for Youth Violence Prevention, and the US Surgeon General's National Prevention Strategy, part of the Affordable Care Act.
Training and Technical Assistance
Strategic Planning and Policy Implementation
Training and Technical Assistance
Design, develop, and deliver in-person and virtual training and technical assistance in communication and social marketing to help leaders and staff develop the capacity to plan, implement, and evaluation effective health communication and social marketing programs. We have developed TTA for CDC's violence prevention programs, CDC's Commu
Design, develop, and deliver in-person and virtual training and technical assistance in communication and social marketing to help leaders and staff develop the capacity to plan, implement, and evaluation effective health communication and social marketing programs. We have developed TTA for CDC's violence prevention programs, CDC's Community Transformation Grant communities, and SAMHSA's Safe Schools/Healthy Students initiative, among others.
Project Management
Strategic Planning and Policy Implementation
Training and Technical Assistance
Establish, lead, and mentor high-performance project teams to ensure delivery of exceptional results that exceed client and stakeholder expectations. Plan, manage, and deliver projects on time and on budget to achieve your programmatic and organizational goals and objectives using proven project and work management techniques and practices.